Third Wave
A trusted brand for intentional psychedelic transformation
Third Wave
Third Wave’s mission is to be a trusted, reputable resource for intentional, responsible psychedelic use. Through research-based content, community, and training, they help people feel safe, supported, and empowered as they walk their own path of transformation with psychedelics.
Brand Strategy
Visual Identity
Brand Voice
Brand Rollout
Their vision is simple and bold,
Cultural awakening through personal transformation.
As the psychedelic renaissance accelerates, Third Wave needed a brand that could hold both rigour and reverence – a platform that speaks to therapists, seekers, and the simply curious, without tipping into hype or cliché.
They approached us to redesign their brand so they could meet this moment with a cohesive, scalable identity that truly reflects the depth of their work. Our task was to create a visual and verbal world that:
Honours their educational, research-driven core,
Feels modern, fresh, and accessible to a new wave of self-explorers,
Still leaves space for the numinous, ineffable quality that psychedelics can open up
The resulting identity balances clarity and mystery: clean, contemporary foundations that communicate trust and credibility, layered with subtle, expansive gestures that nod to inner journeys, altered perspectives, and the wider cultural shift Third Wave is helping to lead.
