Third Wave
A trusted brand for intentional psychedelic transformation
Third Wave
Third Wave’s mission is to be a trusted, reputable resource for intentional, responsible psychedelic use. Through research-based content, community, and training, they help people feel safe, supported, and empowered as they walk their own path of transformation with psychedelics.
■ WHAT WE DID
Brand Strategy
Visual Identity
Brand Voice
Brand Rollout
Their vision is simple and bold,
Cultural awakening through personal transformation.
As the psychedelic renaissance accelerates, Third Wave needed a brand that could hold both rigour and reverence – a platform that speaks to therapists, seekers, and the simply curious, without tipping into hype or cliché.
They approached us to redesign their brand so they could meet this moment with a cohesive, scalable identity that truly reflects the depth of their work. Our task was to create a visual and verbal world that:
Honours their educational, research-driven core,
Feels modern, fresh, and accessible to a new wave of self-explorers,
Still leaves space for the numinous, ineffable quality that psychedelics can open up
The resulting identity balances clarity and mystery: clean, contemporary foundations that communicate trust and credibility, layered with subtle, expansive gestures that nod to inner journeys, altered perspectives, and the wider cultural shift Third Wave is helping to lead.
