Talisma
Ritual-led crystal skincare for modern mystics
Talisma
Talisma came to us as an idea: a luxury, high-vibration beauty brand built around mindful skincare rituals and the energetic qualities of crystals. Their first product, a crystal face roller, was never meant to be “just another tool” – it was the anchor for a daily practice that helps people slow down, soften, and come back to themselves.
Brand Strategy
Naming
Visual Identity
Brand Voice
Packaging
Brand Rollout
Their vision
To be the intersection of ritual, beauty, and meaning – a brand with a deeper message about how we care for ourselves and each other.
Talisma carries a strong thread of social responsibility. A percentage of every sale is donated to Women for Women International, an NGO supporting marginalised women in countries affected by war and conflict. For the founders, beauty that doesn’t feed back into the wider community wasn’t an option – the brand needed to reflect that commitment at every level.
We partnered with Talisma from day zero, shaping the brand from the inside out:
Naming – Talisma is drawn from “talisman”: an object believed to hold power and work wonders. It captures both the energetic intention of the brand and the intimate, personal nature of the ritual.
Brand strategy – positioning Talisma not as a product-first beauty brand, but as a ritual-led wellness brand where skincare becomes a daily ceremony.
Verbal & visual identity – a minimalist, luxurious system that feels giftable and elevated, while leaving room for warmth and mystique.
Packaging and digital look & feel – bringing the brand to life across unboxing, shelf presence, and social, with a consistent ritual-driven narrative.
Visually, we rooted the identity in subtle, cosmic symbolism and iconography inspired by alchemy and astrology, used with restraint so it feels sophisticated rather than costume.
These details act like quiet winks to the brand’s deeper layer: a reminder that what looks like “just skincare” is really a small daily portal into something more intentional.
