We partner with the disruptors, the rule-breakers, the change-makers, the ones who are building the future of human wellbeing

We turn big ideas into category-leading brands for ambitious startups and scale-ups making people healthier and happier.

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■ WHAT WE DO

Great ideas are too often trapped inside boring brands. We make sure that’s not you.

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  • Find the idea worth owning.

    • Core Idea

    • Purpose, Vision, Mission

    • Naming

    • Audience / Customer Clarity

    • Brand Voice

    • Brand Narrative

  • Make it impossible to mistake you.

    • Logo Design

    • Colour Palette

    • Typography Systems

    • Art Direction

    • Photography & Imagery

  • Put it to work in the real world.

    • Digital Assets Toolkit

    • Brand Guidelines

    • Investor-ready Pitch Deck

    • Packaging Design

    • Social Media Toolkit

Book your discovery call

■ HOW WE DO IT

Bland brands don’t change the world. So we dig deep for what makes you different, then we make it impossible to miss.

A collection of various digital images and product packages, including a smartphone screen, a woman with glowing headphones, colorful posters, and food packaging.

Strategy gives your brand something to stand for. Identity gives people something to remember. There four elements that separate the brands that lead from the brands that follow. Clarity, contrast, coherence and courage. We help you with the first three.

What people are saying

What people are saying

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton was (and I hope will remain) one of the best collaborators I've worked with. Ours was a project focused on branding assets. He's faultlessly professional, and I particularly like that he has his own strength of opinion on how things should be done, which lends credibility to his native expertise in his field. If you are ever want someone who has genuine creativity and originality, I can recommend Jefton with the highest confidence.

    Glen Tan — Founder
    Eternum

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton is one of the best creatives I've ever worked with! He's detail-oriented and very committed to producing effective, high quality work. I highly recommend purchasing his complete brand identity package, especially if you're trying to birth a new idea or rebrand with a new concept. You won't regret it!

    LaVar Harris — Founder & Director
    CTYHOP Silent Disco

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Working with Jefton was a phenomenal experience! Despite our product being catered towards a non-English speaking target market, our team was blown away by his ability to capture exactly what we were looking for and the execution of the entire project from brand concept, to product design and to various social media assets surpassed our experience! We can't wait to launch our product early next year using the design works by Jefton, and look forward to working with him again for other products to launch in the near future. Thank you Jefton!

    Ruby & Jake — Co-Founders
    Wake Bio

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton has a unique ability to truly understand the essence of a brand and his design work is breathtakingly beautiful & totally unique. Exceptional service.

    Oliver Gray — Investor & Advisor
    Energise You

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Extremely high quality work, very professional, and great communication. I will definitely be coming back. If you're looking for design that elevates your brand, look no further. I couldn't be more thrilled with how my project turned out. Thank you!

    Guy Bauer — Filmmaker & Producer
    Just The Script

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Many thanks to Jefton for the amazing work he provided on my brand. The thought but into the initial concepts and the reasoning behind the deigns was exceptional and once we'd decided on the one to move forward with the help and guidance provided on revisions meant that the final designs captured exactly what I wanted. Highly recommended.

    Peter Davis — Director
    Panache Software

  • ⭑ ⭑ ⭑ ⭑ ⭑

    I enjoyed the ENTIRE process with Jefton! He understood the assignment entirely and asked really great questions to better understand exactly what I was looking for. I am EXTREMELY happy with the turnout of this logo and cannot wait to rebrand and add to all of my socials!!! THANK YOU Jefton, I will be a returning customer :-)

    Jessica Diyalou — TikTok Shop Coach
    LIVE Legion

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton hit a grand slam home run in generating a brand for Gas Life. The project was a great experience from beginning to end and the end product far exceeded my expectations. I couldn’t ask for a better experience and outcome.

    Stewart H — Founder & Director
    Gas Life