WAKE Hangover Cure
A bold status symbol for a generation that works hard and plays harder.
WAKE's mission is to help ambitious young professionals recover fast and live fuller. Through functional, research-backed jelly sticks made with traditional Chinese ingredients, they give people the freedom to celebrate hard without paying for it the next day.
■ ENGAGEMENT
Flagship (Lite)
■ SECTOR
Consumer Wellness
■ SERVICES
Brand Strategy
Visual Identity
Packaging Design
Brand Style Guide
Their vision is simple and bold
Strong Start.
Every morning, every time.
As China's wellness market grows more crowded and more clinical, WAKE needed a brand that could hold both credibility and confidence – a product that speaks to consumers who refuse to compromise between ambition and enjoyment, without looking like medicine.
They approached us to build a brand identity that could meet this moment with a bold, scalable system that truly reflects their attitude. Our task was to create a visual and verbal world that:
Honours the efficacy of their research-driven formula,
Feels premium, modern, and unmistakably confident on shelf and online,
Still captures the energy and status of living life at full volume
The resulting identity balances function and attitude: bold, oversized typography and dynamic graphic lines that speak to movement and momentum, layered with clean, minimalist foundations that communicate trust and premium quality – a brand built for those who start strong, no matter how the night before went.