Designing Category-Leading Brands for the Future of Human Wellbeing

We partner with founders across supplements, biohacking, healthtech, and purpose-driven CPG to build high-impact brand strategy, visual identities and category-defining positioning.

Led by ex-Landor, Interbrand & M&C Saatchi award-winning Creative Director Jefton Sungkar

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■ WHY US

Tier-1 agency calibre meets high-touch collaboration

Most wellness brands fail to scale because they look like small lifestyle businesses. We bridge the gap between human purpose and modern design to build brands with impact.

Founded by Jefton Sungkar - a multi-award-winning Creative Director with 20+ years building global brands like Nike, Formula E, Wise and Virgin - DharmicBrand delivers enterprise-level strategy as a high touch boutique agency. Every project is handled directly by Jefton from concept to roll-out.

From longevity science and precision supplements to sensory spa architecture and ethical health-tech, we transform high-impact ideas into category-defining brands.

■ WHO WE WORK WITH

We specialise in high-growth wellbeing verticals:

  • Supplements & Nootropics: Formulating brand identities and packaging systems that build immediate clinical trust and retail presence.

  • Biohacking & Longevity: Translating complex human-performance technologies into compelling, accessible consumer narratives.

  • Health & Wellness Fintech / Web3: Branding financial ecosystems, incentivised wellness platforms and purpose-driven venture funds.

  • Sensory & Wellness Spaces: Brand strategy, environmental signage and experience design for saunas, longevity hubs and retreat spaces.

  • Purpose-Led CPG & Functional Food: Sustainable packaging, narrative development and visual systems engineered for omnichannel distribution.

A collection of various digital images and product packages, including a smartphone screen, a woman with glowing headphones, colorful posters, and food packaging.
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■ WHAT WE DO

Great ideas are too often trapped inside boring brands. We make sure that’s not you.

Pillar 01: Brand Strategy
Claim the position worth owning.

Premium positioning designed to carve out
category leadership.

  • Category & Market Positioning

  • Brand Purpose, Vision & Mission

  • Brand Naming & Architecture

  • Target Audience & Founder Narrative

  • Brand Voice & Messaging Framework

Pillar 02: Visual Identity Systems
Build an identity impossible to mistake.

Comprehensive visual systems engineered for trust,
premium design and immediate impact.

  • Primary & Secondary Identity Marks

  • Custom Typography Systems

  • Colour Palette & Photography Guidelines

  • Art Direction & Imagery Style Guides

  • Iconography & Visual Design Systems

Pillar 03: Commercial Execution
Put your brand to work in the real world.

High-impact launch collateral built to secure retail
placement, win investor backing and drive DTC growth.

  • Packaging Architecture & Dieline Systems

  • Investor-Ready Pitch Decks & Retail Decks

  • Digital Design Toolkits

  • Social Media & Campaign Templates

  • Master Brand Guidelines & Handover

■ WHO ARE WE

Creative Leadership

After 20+ years building global brands at top-tier agencies including Landor, Interbrand, M&C Saatchi and Conde Nasté, Jefton Sungkar founded DharmicBrand to do things differently.

We operate as a boutique, Creative Director led studio dedicated entirely to founders building the future of human health and wellbeing. No account managers, no junior hand-offs - just direct, high-touch collaboration from initial discovery call to final rollout.

Our story & philosophy ➛

What people are saying

What people are saying

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton was (and I hope will remain) one of the best collaborators I've worked with. Ours was a project focused on branding assets. He's faultlessly professional, and I particularly like that he has his own strength of opinion on how things should be done, which lends credibility to his native expertise in his field. If you are ever want someone who has genuine creativity and originality, I can recommend Jefton with the highest confidence.

    Glen Tan — Founder
    Eternum

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton is one of the best creatives I've ever worked with! He's detail-oriented and very committed to producing effective, high quality work. I highly recommend purchasing his complete brand identity package, especially if you're trying to birth a new idea or rebrand with a new concept. You won't regret it!

    LaVar Harris — Founder & Director
    CTYHOP Silent Disco

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Working with Jefton was a phenomenal experience! Despite our product being catered towards a non-English speaking target market, our team was blown away by his ability to capture exactly what we were looking for and the execution of the entire project from brand concept, to product design and to various social media assets surpassed our experience! We can't wait to launch our product early next year using the design works by Jefton, and look forward to working with him again for other products to launch in the near future. Thank you Jefton!

    Ruby & Jake — Co-Founders
    Wake Bio

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton has a unique ability to truly understand the essence of a brand and his design work is breathtakingly beautiful & totally unique. Exceptional service.

    Oliver Gray — Investor & Advisor
    Energise You

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Extremely high quality work, very professional, and great communication. I will definitely be coming back. If you're looking for design that elevates your brand, look no further. I couldn't be more thrilled with how my project turned out. Thank you!

    Guy Bauer — Filmmaker & Producer
    Just The Script

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Many thanks to Jefton for the amazing work he provided on my brand. The thought but into the initial concepts and the reasoning behind the deigns was exceptional and once we'd decided on the one to move forward with the help and guidance provided on revisions meant that the final designs captured exactly what I wanted. Highly recommended.

    Peter Davis — Director
    Panache Software

  • ⭑ ⭑ ⭑ ⭑ ⭑

    I enjoyed the ENTIRE process with Jefton! He understood the assignment entirely and asked really great questions to better understand exactly what I was looking for. I am EXTREMELY happy with the turnout of this logo and cannot wait to rebrand and add to all of my socials!!! THANK YOU Jefton, I will be a returning customer :-)

    Jessica Diyalou — TikTok Shop Coach
    LIVE Legion

  • ⭑ ⭑ ⭑ ⭑ ⭑

    Jefton hit a grand slam home run in generating a brand for Gas Life. The project was a great experience from beginning to end and the end product far exceeded my expectations. I couldn’t ask for a better experience and outcome.

    Stewart H — Founder & Director
    Gas Life

FAQ’S

  • Freelance platforms often deliver disconnected visual assets - a logo without strategic positioning, or packaging without retail context. Traditional agencies charge massive overhead to maintain account management layers and slow delivery cycles.

    We provide tier-1 agency standards, delivered through direct, high-touch collaboration with Jefton Sungkar. You get enterprise-grade positioning with studio agility, direct access and deep category alignment in human wellbeing.

  • You work directly with our Founder & Strategic Creative Director, Jefton Sungkar - a 20+ year agency pro (ex-Landor, Interbrand, M&C Saatchi, Condé Nast).

    Unlike traditional agencies that pitch with senior executives and quietly hand off execution to junior designers, DharmicBrand operates on a high-touch, boutique model. Jefton personally leads every strategy session, narrative framework, visual identity asset and rollout component from start to finish.

  • We specialise in translating complex science and clinical data into intuitive, human-centered brand narratives. Many longevity and health-tech brands fail because they either sound too cold and academic, or too vague and hype-driven. We bridge that gap by building visual identities and strategic positioning frameworks that establish immediate clinical legitimacy while cultivating deep consumer trust and emotional connection.

  • Yes. We design full packaging architecture, label hierarchies, and dielines engineered specifically for retail shelves and direct-to-consumer (DTC) shipping. While your legal or regulatory team approves final copy claims (such as FDA or EFSA statements), our design frameworks ensure all ingredient lists, supplement facts panels, warnings, and dosage hierarchies are clean, legible, and structurally compliant without compromising visual appeal.

  • Yes. A strong brand identity must translate directly into commercial traction. We design investor pitch decks, retailer pitch presentations, and launch collateral that help founders raise capital and secure shelf space. By translating your brand strategy into a clear commercial story, we ensure your visual identity actively drives funding rounds, retail partnerships, and market entry.

  • Absolutely. Physical wellness environments require sensory brand architecture where lighting, textures, signage, and wayfinding work together to craft a seamless human experience. We develop comprehensive spatial brand systems, environmental signage guidelines, material specifications, and physical touchpoint collateral for modern bathhouses, longevity hubs, saunas, and experiential wellness real estate.

  • Our engagements are built as comprehensive, end-to-end brand transformations. A standard core scope includes four pillars:

    • Strategic Positioning & Messaging: Category architecture, target audience framing, brand narrative and voice guidelines.

    • Visual Identity System: Primary and secondary brand marks, typographic hierarchy, colour systems, and graphic assets.

    • Packaging & Physical Application: Dielines, label design architecture, unboxing design, or environmental spatial assets.

    • Digital & Handover Assets: Web design direction, investor pitch deck templates, and complete master brand guidelines.

  • A complete brand transformation typically spans 10 to 12 weeks, depending on product line complexity, packaging SKUs, or spatial scope. Because you communicate directly with Jefton without intermediate middle-management delays, decision loops are fast, precise, and streamlined.